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Los Angeles based Sprinx Systems LLC has announced that its SprinxCRM system is now enabled to connect customer data stored in the application with corresponding financial data captured by popular financial application QuickBooks. The solution called “SprinxCRM Quickbooks(R) connector” is aimed at assessing “the total value and total potential of their customers,” according to Sprinx sales director Radko Jelinek. By connecting the two sources, “they [companies] can act quickly and intelligently based on what they see, to improve customer retention rates and even realize incremental sales growth,” Jelinek added.
Quickbooks is considered the #1 financial software used by US small and medium sized businesses. The new feature lets SprixCRM users to easily migrate their data between the two applications in both directions, to design and implement highly targeted and efficient marketing campaigns.
“This is an extremely powerful sales and marketing tool, especially for small businesses, as it provides a comprehensive view of customers’ overall health in terms of the relevant key indicators, without the significant capital investment and user training typically associated with alternative, custom IT solutions,” Jelinek was quoted as saying. “What’s more, since the system operates real-time, deviations in the purchasing behaviors of customers can be spotted and addressed immediately. In the proactive mode, customer trends can be identified and marketing campaigns developed to capitalize on areas of anticipated customer interest and growth potential, since SprinxCRM QuickBooks(R) Connector captures historical sales data alongside current activity,” Jelinek added.
Sprinx Systems, the developer and maintainer of Sprinx CRM was founded in the Czech Republic back in 1996. Currently they have offices in three major US cities: Los Angeles, New York City and Chicago.
Sprinx Systems’ latest product announcement was the launch of its SprinxCRM Mobile for Windows Mobile earlier this year.
Website: http://www.sprinxcrm.com
Launched: 1996
Location: Los Angeles
Sprinx CRM is a CRM (customer relationship management) solution and business system built and managed by Los Angeles based Sprinx Systems LLC, a company that has been present in the CRM industry since 1996 (called Sprinx s.r.o. until 2002). SprinxCRM allows a company to effectively monitor it...